1 Motives to "steamroller" the Korean Wave
The motives of Korean steamroller in Japan which began around 2000 and the motives of the international steamroller that began after that are probably different.
The main purpose of Japan was the aspiration of Korean men.
It is something that comes from the image that "Japanese women are obedient, and It is easy to rule over, especially if you bring up a historical issue".
This is probably the influence of "The Unification movement".
As a result, Japanese women have been the most popular in Korea as a partner for international marriage.
In addition, the Japanese media have repeatedly published advertisements that reflect the aspirations of Koreans, so the story that "Korean men are popular in Japan" is quite common in Korea.
Korea's steamroller against Japan in the early days is as described above, but the main issue is not there.
After that, Korea began to carry out the Korean steamroller push worldwide.
The subject was how they continued to keep selling the public and private sector with a motive.
There are two motivations.
A large debate on foreign affairs that should be managed in a country where the Korean Wave spreads.
19:17 November 25, 2005
[ ⓒ Chuo Daily / Chuo Daily Japanese Edition]
http://japanese.joins.com/article/031/70031.html ...
Solve the "Korea dislikes" that has risen to a national issue.
The Chosun Ilbo 2008/08/16
http://www.chosunonline.com/article/200008086000012 … (broken link)
http://web.archive.org/web/20080828034009/http://www.chosunonline.com/article/280080816000012 … (web archive)
The first article is to promote Korean style as a kind of propaganda.
It is a more blatant and radical of the “political impression manipulation that is convenient for one's home country” sometimes seen in Hollywood films and current Hong Kong films.
And the other one is that this is more important.
Meaning that "Korea's deteriorated image is overwritten with a positive one through the Korean Wave".
As mentioned in the article, this is a direct history of the establishment of the Korean National Brand Committee, which will be a problem in Japan afterward.
These two are the motives that brought Korean steamroller to the public and the private sector on a national policy scale.
It will be understood that it differs greatly from the Korean image that was conveyed in the media.
You can also see that it is an extremely politically motivated activity beyond the level of a simple image-up strategy.
The K-pop idol, which has been promoted in Japan since around 2007, is people who have been selected as children as national policies and have been educated as such, based on Korea's political national strategy.
It is also very Korean-like to try to overwrite the image with another image instead of improving the cause of the deteriorated image.
2 Why did the image of Korea deteriorate so much?
Why has the image of Korea deteriorated so much that they have to do so?
In Korean society, the concept of equality is weak.
Human relationships are judged by "which is up or down".
The general idea is that the human being who is above is permitted whatever he does to the human being who is below.
As Koreans who became economically wealthy and traveled to foreign countries interacted with the local people with “Korean values”, troubles occurred one after another.
They also tended to make a clear distinction between their opponents in terms of skin color and the country's economic power, so it also got a big backlash.
Korea's unique internal circumstances also have a major impact.
There are many cases where not desired children and handicapped children are abandoned by parents.
The rate of adoption with foreigners is high from the economic point of view worldwide.
Not reported at all in Japan but criticized internationally.
Furthermore, there is still a reason that the image of Korea has deteriorated.
It is a problem of migrant prostitution.
Prostitution: The Realities of the “Sex Industry Export Large Country” Korea
The Chosun Ilbo 2012/06/15
chosunonline.com/site/data/html_dir/2012/06/15/2012061501190.html … (broken link)
web.archive.org/web/20120618122001/http://www.chosunline.com/site/data/html_dir/2012/06/15/201261501190.html … (Web archive)
Even now it is an international issue, but Korea is a country with a large number of migrant prostitutes.
Japan, Canada, Australia, etc. are also becoming social problems.
There are also official requests for improvement from some countries.
Most of the customers who buy Korean women who do migrant prostitution are often Koreans.
There is also a background that it is causing more criticism.
It leads to the deterioration of Korea's international image.
Such a problem is not a thing of the past and continues to be a problem now.
Not much improvement measures are taken domestically, so reputation is endless.
They do not eliminate the cause of being criticized.
They used the steamroller of the Korean Wave to overwrite the negative image with a positive image.
3 Advertising using immigration etc
It is how they went to try to make Korean Wave "a popular thing". This used "a decoy".
They used orphans that were "exported" to foreign countries and the second and the third who immigrated to foreign countries.
By providing nationalist education at the same level as Korea, it gave a sense of solidarity as a Korean. Mobilize these people on the spot as a decoy.
They directed as it was " a popular thing ".
Something similar to this happened in Japan.
These people are actively mobilized not only in Korean wave propaganda but also in anti-Japanese activities in each country.
They are actively working on issues such as comfort women, the Sea of Japan name issue, and the Rising Sun Flag issue.
4 Taking Advantage of Japanese Cultural Images
They spread the Korean wave, it is about the background that actively used the cultural image of Japan.
For example, "The purpose of trying to overwrite the image that deteriorated Korea with a positive image" was established in the "National brand Committee" of the President of Korea, the "KOCCA" of the infrastructure (Korea Content Promotion Institute),
They have deeply involved The France Japan Expo which they parasitize and "Korean Connection" which Insist on the origin of Japanese culture.
At this point Korea is "Bad" at the government level, furthermore, the fact is that Korean uses the phrase "very popular in Japan".
Especially in Southeast Asian countries, originally Koreans are a very bad impression from their despise attitude, they use "popular in Japan" to dilute the vigilance and accept easily.
Also related to that, each K-pop idol actively uses the image of Japan.
For example, When a group called T-ARA acted in France, they greeted in Japanese for some reason.
Also in Thailand, a group called 2PM had a conversation in Japanese.
They used "The city of Shibuya" and "The Rising Sun Flag" on the CM.
Anyway, it was a state that there are many behaviors that make Japan image.
They tried to overwrite the negative image of Korea that was spread by Korea's own actions by taking advantage of the image of Japan.
5 What happened as a result of the steamroller?
It was such an act, but in the end it failed.
In Thailand, "disliked Korea" has spread.
The CNN reporter in the United States was quite angry for the steamroller.
He has written an article with the title, "K-pop is hugely popular in the world? Don't make me laugh".
Billboard reporter has also criticized as "'Korean Wave is a zombie wave that does not exist originally."
In addition to trying to overwrite the image of Korea, which had originally spread by themselves, without trying to solve the fundamental problem, the method of selling was very nationalist and use strong‐arm methods.
This was a natural outcome.
Despite this, the Japanese media and the Japanese-Korean friendships have not yet publicly admitted that there was a problem with the steamroller.
On the contrary, it is still being repeatedly labeled that "the segregation problem" and "Turning own misfortune into anti-Korean sentiment".
So, will CNN and Billboard reporters "become discriminants are turning their misfortunes into anti-Korean sentiment ?"
It should be appreciated what was the problem of the Korean Wave.
Korean general values are something that many people can not accept at all.
BTS T-shirts issue is a symbolic event that represents this very well, including its motives.
The motives of Korean steamroller in Japan which began around 2000 and the motives of the international steamroller that began after that are probably different.
The main purpose of Japan was the aspiration of Korean men.
It is something that comes from the image that "Japanese women are obedient, and It is easy to rule over, especially if you bring up a historical issue".
This is probably the influence of "The Unification movement".
As a result, Japanese women have been the most popular in Korea as a partner for international marriage.
In addition, the Japanese media have repeatedly published advertisements that reflect the aspirations of Koreans, so the story that "Korean men are popular in Japan" is quite common in Korea.
Korea's steamroller against Japan in the early days is as described above, but the main issue is not there.
After that, Korea began to carry out the Korean steamroller push worldwide.
The subject was how they continued to keep selling the public and private sector with a motive.
There are two motivations.
A large debate on foreign affairs that should be managed in a country where the Korean Wave spreads.
19:17 November 25, 2005
[ ⓒ Chuo Daily / Chuo Daily Japanese Edition]
http://japanese.joins.com/article/031/70031.html ...
Solve the "Korea dislikes" that has risen to a national issue.
The Chosun Ilbo 2008/08/16
http://www.chosunonline.com/article/200008086000012 … (broken link)
http://web.archive.org/web/20080828034009/http://www.chosunonline.com/article/280080816000012 … (web archive)
The first article is to promote Korean style as a kind of propaganda.
It is a more blatant and radical of the “political impression manipulation that is convenient for one's home country” sometimes seen in Hollywood films and current Hong Kong films.
And the other one is that this is more important.
Meaning that "Korea's deteriorated image is overwritten with a positive one through the Korean Wave".
As mentioned in the article, this is a direct history of the establishment of the Korean National Brand Committee, which will be a problem in Japan afterward.
These two are the motives that brought Korean steamroller to the public and the private sector on a national policy scale.
It will be understood that it differs greatly from the Korean image that was conveyed in the media.
You can also see that it is an extremely politically motivated activity beyond the level of a simple image-up strategy.
The K-pop idol, which has been promoted in Japan since around 2007, is people who have been selected as children as national policies and have been educated as such, based on Korea's political national strategy.
It is also very Korean-like to try to overwrite the image with another image instead of improving the cause of the deteriorated image.
2 Why did the image of Korea deteriorate so much?
Why has the image of Korea deteriorated so much that they have to do so?
In Korean society, the concept of equality is weak.
Human relationships are judged by "which is up or down".
The general idea is that the human being who is above is permitted whatever he does to the human being who is below.
As Koreans who became economically wealthy and traveled to foreign countries interacted with the local people with “Korean values”, troubles occurred one after another.
They also tended to make a clear distinction between their opponents in terms of skin color and the country's economic power, so it also got a big backlash.
Korea's unique internal circumstances also have a major impact.
There are many cases where not desired children and handicapped children are abandoned by parents.
The rate of adoption with foreigners is high from the economic point of view worldwide.
Not reported at all in Japan but criticized internationally.
Furthermore, there is still a reason that the image of Korea has deteriorated.
It is a problem of migrant prostitution.
Prostitution: The Realities of the “Sex Industry Export Large Country” Korea
The Chosun Ilbo 2012/06/15
chosunonline.com/site/data/html_dir/2012/06/15/2012061501190.html … (broken link)
web.archive.org/web/20120618122001/http://www.chosunline.com/site/data/html_dir/2012/06/15/201261501190.html … (Web archive)
Even now it is an international issue, but Korea is a country with a large number of migrant prostitutes.
Japan, Canada, Australia, etc. are also becoming social problems.
There are also official requests for improvement from some countries.
Most of the customers who buy Korean women who do migrant prostitution are often Koreans.
There is also a background that it is causing more criticism.
It leads to the deterioration of Korea's international image.
Such a problem is not a thing of the past and continues to be a problem now.
Not much improvement measures are taken domestically, so reputation is endless.
They do not eliminate the cause of being criticized.
They used the steamroller of the Korean Wave to overwrite the negative image with a positive image.
3 Advertising using immigration etc
It is how they went to try to make Korean Wave "a popular thing". This used "a decoy".
They used orphans that were "exported" to foreign countries and the second and the third who immigrated to foreign countries.
By providing nationalist education at the same level as Korea, it gave a sense of solidarity as a Korean. Mobilize these people on the spot as a decoy.
They directed as it was " a popular thing ".
Something similar to this happened in Japan.
These people are actively mobilized not only in Korean wave propaganda but also in anti-Japanese activities in each country.
They are actively working on issues such as comfort women, the Sea of Japan name issue, and the Rising Sun Flag issue.
4 Taking Advantage of Japanese Cultural Images
They spread the Korean wave, it is about the background that actively used the cultural image of Japan.
For example, "The purpose of trying to overwrite the image that deteriorated Korea with a positive image" was established in the "National brand Committee" of the President of Korea, the "KOCCA" of the infrastructure (Korea Content Promotion Institute),
They have deeply involved The France Japan Expo which they parasitize and "Korean Connection" which Insist on the origin of Japanese culture.
At this point Korea is "Bad" at the government level, furthermore, the fact is that Korean uses the phrase "very popular in Japan".
Especially in Southeast Asian countries, originally Koreans are a very bad impression from their despise attitude, they use "popular in Japan" to dilute the vigilance and accept easily.
Also related to that, each K-pop idol actively uses the image of Japan.
For example, When a group called T-ARA acted in France, they greeted in Japanese for some reason.
Also in Thailand, a group called 2PM had a conversation in Japanese.
They used "The city of Shibuya" and "The Rising Sun Flag" on the CM.
Anyway, it was a state that there are many behaviors that make Japan image.
They tried to overwrite the negative image of Korea that was spread by Korea's own actions by taking advantage of the image of Japan.
5 What happened as a result of the steamroller?
It was such an act, but in the end it failed.
In Thailand, "disliked Korea" has spread.
The CNN reporter in the United States was quite angry for the steamroller.
He has written an article with the title, "K-pop is hugely popular in the world? Don't make me laugh".
Billboard reporter has also criticized as "'Korean Wave is a zombie wave that does not exist originally."
In addition to trying to overwrite the image of Korea, which had originally spread by themselves, without trying to solve the fundamental problem, the method of selling was very nationalist and use strong‐arm methods.
This was a natural outcome.
Despite this, the Japanese media and the Japanese-Korean friendships have not yet publicly admitted that there was a problem with the steamroller.
On the contrary, it is still being repeatedly labeled that "the segregation problem" and "Turning own misfortune into anti-Korean sentiment".
So, will CNN and Billboard reporters "become discriminants are turning their misfortunes into anti-Korean sentiment ?"
It should be appreciated what was the problem of the Korean Wave.
Korean general values are something that many people can not accept at all.
BTS T-shirts issue is a symbolic event that represents this very well, including its motives.
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